ADI HUB_
adi hub is a community platform that empowers women in fitness to take the first steps of joining a sports community to build confidence and stay involved through a nurturing team. I was one of 18 designers selected to participate in a three-day design workshop with Adidas. adi hub was in collaboration with product designers Felix Hoyos and Harmonie Tsai.
A PLATFORM AND SYSTEM_
The digital platform unites women in sports to join together as a community. We looked at high school females who drop out of sports because of a lack in motivation or confidence; our app allows them to take the first steps into forming a team. Once they have formed a community, they are able to have access to an adi hub, a versatile stadium that changes its interface based on the sport. Teams will be able to customize their interface, and in doing so build confidence and a bond.
Conversely, not everyone may have access to an adi hub. Our solution, to give more women more sports, is to build pop up hubs in existing spaces. A parking lot at school or an open grass field can have an adi pop up. These pop ups will provide sports equipment for rental, only available through building a community from the mobile app.
PROCESS_
